A CFO in the product.
Investor-grade reporting, on day one.
Weekly Pulse, Managerial P&L, unit economics, a 13-week cash forecast, flux analysis, and board decks — generated from your live ledger, not a spreadsheet. Everything below is the real DayZero CFO portal, running on sample data.
The reporting layer a CFO would build. Already built.
Not another dashboard bolted onto exports. The CFO portal reads the same ledger your books live in, so every view is current, traceable, and board-ready.
Investor-grade, on day one
Weekly Pulse, Managerial P&L, board decks, and a 13-week cash forecast — the reporting a fractional CFO charges $5k/mo for, generated from your live ledger.
One source of truth
Every number traces back to the same GL — books, Shopify, inventory, POs, AP/AR, and debt. No spreadsheets, no version drift, no reconciling decks to actuals.
Built for the client portal
Share it read-only with founders and boards. They see the same live dashboards your firm does — no exports, no stale PDFs, no back-and-forth.
Monday morning, already briefed.
KPIs, weekly P&L, cash position, period tracker, AI action items, and week-over-week flags — the fastest read on the business, written for you before you open your laptop.
AI Brief
Revenue held at $48.2k last week, up 8.4% on the prior week on the back of the spring DTC push. Gross margin is steady at 60%, but open AP is climbing — $87.4k due in the next 30 days against $312.5k cash. AR over 60 days ($9.1k, all Globex) is the one item worth a call this week.
Weekly P&L
| Line | Apr 7 | Apr 14 | Apr 21 | Apr 28 | May 5 | May 12 |
|---|---|---|---|---|---|---|
| Revenue | $39,000.00 | $41,200.00 | $40,500.00 | $43,100.00 | $45,100.00 | $48,200.00 |
| Shopify DTC | $27,300.00 | $28,800.00 | $28,300.00 | $30,100.00 | $31,500.00 | $33,700.00 |
| Wholesale | $8,600.00 | $9,000.00 | $8,900.00 | $9,500.00 | $9,900.00 | $10,600.00 |
| Amazon | $3,100.00 | $3,400.00 | $3,300.00 | $3,500.00 | $3,700.00 | $3,900.00 |
| COGS | ($15,600.00) | ($16,480.00) | ($16,200.00) | ($17,240.00) | ($18,040.00) | ($19,280.00) |
| Product COGS | ($12,200.00) | ($12,900.00) | ($12,700.00) | ($13,500.00) | ($14,100.00) | ($15,100.00) |
| Freight & Duties | ($2,300.00) | ($2,420.00) | ($2,360.00) | ($2,520.00) | ($2,640.00) | ($2,820.00) |
| Payment Processing | ($1,100.00) | ($1,160.00) | ($1,140.00) | ($1,220.00) | ($1,300.00) | ($1,360.00) |
| Gross Profit | $23,400.00 | $24,720.00 | $24,300.00 | $25,860.00 | $27,060.00 | $28,920.00 |
| Operating Expenses | ($18,500.00) | ($18,700.00) | ($19,000.00) | ($19,400.00) | ($19,800.00) | ($20,100.00) |
| Marketing | ($5,200.00) | ($5,400.00) | ($5,600.00) | ($6,000.00) | ($6,500.00) | ($7,200.00) |
| Payroll | ($10,200.00) | ($10,200.00) | ($10,300.00) | ($10,300.00) | ($10,400.00) | ($10,400.00) |
| Software & Tools | ($1,500.00) | ($1,520.00) | ($1,540.00) | ($1,560.00) | ($1,580.00) | ($1,600.00) |
| Rent & Facilities | ($800.00) | ($800.00) | ($800.00) | ($800.00) | ($800.00) | ($800.00) |
| General & Admin | ($800.00) | ($780.00) | ($760.00) | ($740.00) | ($520.00) | ($100.00) |
| Operating Income | $4,900.00 | $6,020.00 | $5,300.00 | $6,460.00 | $7,260.00 | $8,820.00 |
| Other Income / (Expense) | ($600.00) | ($400.00) | ($600.00) | ($450.00) | ($600.00) | ($300.00) |
| Interest Income | $0.00 | $200.00 | $0.00 | $150.00 | $0.00 | $300.00 |
| Interest Expense | ($600.00) | ($600.00) | ($600.00) | ($600.00) | ($600.00) | ($600.00) |
| Net Income | $4,300.00 | $5,620.00 | $4,700.00 | $6,010.00 | $6,660.00 | $8,520.00 |
Cash Position
$225,100.00
In Bank
$312,500.00
Open AP
$87,400.00
Open AR
$61,200.00
Period Tracker
-3.2% vs. prior
+8.4% vs. prior
+2.1% vs. prior
Action Items
View allWeek-over-Week Flags
AR aging
$9.1k slipped past 60 days — all Globex.
Cash coverage
Cash covers 30-day AP by 3.6×.
PO commitment
$60k cacao PO clears May 12 — pre-fund the account.
A P&L that reads like a manager thinks. By month.
Revenue, COGS, contribution margin, and net income — bucketed the way you actually run the business, with month-over-month trends and drill-downs to the underlying ledgers.
Income Statement
| Line item | Mar | Apr | May | Total |
|---|---|---|---|---|
| Revenue | $17,980.00 | $18,120.00 | $19,850.00 | $55,950.00 |
| COGS | ($7,190.00) | ($7,010.00) | ($7,940.00) | ($22,140.00) |
| Gross Profit | $10,790.00 | $11,110.00 | $11,910.00 | $33,810.00 |
| Marketing | ($1,540.00) | ($1,680.00) | ($2,410.00) | ($5,630.00) |
| Salaries & Wages | ($4,060.00) | ($4,080.00) | ($4,120.00) | ($12,260.00) |
| Software & Tech | ($580.00) | ($598.00) | ($612.00) | ($1,790.00) |
| Net Income | $4,610.00 | $4,752.00 | $4,768.00 | $14,130.00 |
What you actually make per order.
A per-order waterfall from AOV down to CM2 — pulling AOV from Shopify, COGS from cost snapshots, shipping from order ship lines, and ad spend from your ads tables. Every input is a live source.
Per-Order Waterfall
| Average order value | $73.50 |
| + Shipping income | $6.40 |
| − Discounts & promos | ($8.20) |
| − Landed COGS | ($29.80) |
| = Contribution margin 1 | $41.90 |
| − Fulfillment & shipping | ($10.80) |
| = Contribution margin 2 | $31.10 |
Data Sources
Data used for this report
Each input above is computed from a live data source. AOV from Shopify orders, COGS from cost snapshots, shipping from order ship lines, ad spend (when connected) from ads tables.
See the cash trough before it happens.
One running balance that unifies bank, AR, AP, open POs, debt service, and your budget. Spot the squeeze weeks out — and run what-if scenarios against it in the Demand Planner.
13-Week Cash Forecast
Toggle a layer to watch the balance move. DayZero unifies bank, AR, AP, open POs, and debt into one running balance — so the trough shows up weeks before it hits your account.
Board-ready, auto-generated.
A monthly summary built from your live sections — headline KPIs, highlights, concerns, management actions, and a liquidity snapshot — with an AI memo draft and one-click PDF export.
Monthly Board Update
May 2026 Board Summary
Reporting period: May 1 – May 31, 2026
Highlights
- DTC revenue +9.5% MoM on the spring campaign
- Gross margin held at 60% despite freight inflation
- Two new wholesale accounts signed ($14k ARR)
Concerns
- Marketing spend +43% — CAC drifting up
- Week-10 cash trough at $207k
- Globex AR $9.1k past 60 days
Management Actions
Re-quote inbound freight
Ops · in progress
Tighten Globex terms
Finance · open
Pre-fund cacao PO
Finance · open
Liquidity Snapshot
stableCash
$312,500.00
AP due (30d)
$87,400.00
Coverage ratio
3.58×
Month-over-month variance, explained.
Every P&L line, this month vs. last, with the material movers surfaced automatically — so close reviews start with "why did this change" instead of "what changed."
Variances
| Line | May 2026 | April 2026 | Variance | % |
|---|---|---|---|---|
Revenue | $198,500.00 | $181,200.00 | $17,300.00 | +9.5% |
COGS | ($79,400.00) | ($70,100.00) | ($9,300.00) | +13.3% |
Marketing | ($24,100.00) | ($16,800.00) | ($7,300.00) | +43.5% |
Salaries & Wages | ($41,200.00) | ($40,800.00) | ($400.00) | +1.0% |
Software & Tech | ($6,120.00) | ($5,980.00) | ($140.00) | +2.3% |
Fulfillment | ($13,800.00) | ($11,900.00) | ($1,900.00) | +16.0% |
Material Variances
- Marketing: ($7,300.00) (+43.5%)
- Revenue: $17,300.00 (+9.5%)
- Fulfillment: ($1,900.00) (+16.0%)
One portal. Every CFO question.
Beyond the highlights above, the CFO portal ships with the full statement pack, operational reports, and planning tools — all wired to the same live ledger.
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